Baronmead

Rebranding a manufacturer and supplier of disability equipment

Baronmead International are a leading manufacturer and supplier of stairclimbing and evacuation chairs for disabled people.

The challenge was to rebrand the business, building on its past success. Initial work involved creation of a new logo and branding system. Existing branding consisted of a logo:

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and separate graphic device:

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Our solution involved introducing a modern, more friendly typeface and development and simplification of the graphic device, incorporating it into a single brandmark.

The client was keen to retain something of the original colours, predominantly dark blue. Our research discovered nearly all of the company’s main competitors’ branding employed dark blue! Our solution was to reverse the balance of colour from blue to green and standout was achieved.

Implementation included business stationery, vehicles and redevelopment of the website to a fully mobile responsive design.